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Project name
Relaunch
SR Huebner
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Type
Art Direction
Concept Development
Branding & Identity
Visual Consulting
Prototyping
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Client
SR Huebner
Patentanwalts GmbH
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Info
The new corporate identity is founded on existing design elements, which are deconstructed and rearranged. Abstract shapes derived from the signet fuse with the iconography of the office location/region, playfully referencing architectural and cultural landmarks and mixing these with portrait photography. The collagesque impression constitutes the visual basis of the new design and clearly references the firm's routine: constantly reinterpreting IP topics on the consistently highest level. The synergy of these elements provides the basis for freely visualizing the firm’s corporate identity.
New Business
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