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Legal Marketing

We have been consulting and supporting law firms in developing their public image since 2014. Our motivation is to generate ideas and deliver results that carry our clients’ core message and set it apart from the competition. Our services cover everything from developing integrated visual communication systems to drafting corporate websites, microsites, associated publications, image brochures, presentations, pitches and high-quality materials for a successful recruiting process. Our creative solutions stand out in terms of striking messaging and appeal.

With a mindset that avoids visual stereotypes, our design solutions are characterized by their in-depth engagement with the project’s content and requirements. We also like introducing an element of surprise as a result. Our goal is to create a brand experience that does not stop at a professional signet, a catchy claim, or simple visual messaging. We push things further to make room for associations and to open new perspectives. Generating visual tension, maintaining, and enriching it with additional tangibility, is both a specific requirement as well as the result. It is the result of the creative process and part of our visual culture.

Liberty

We develop excellent creative strategies for your project. As consultants and executive designers, we lead you through the creative process and provide expert guidance in all design-related questions. We steer and support the visual transformation process of existing brands and the implementation of all media involved. The discursive process guides our development of the visual basis for brand and recruiting strategies that stand out in the legal sector. By avoiding clichées and commonplace messaging, we create a solid foundation to support your brand.

Credibility

We create and coordinate image and job ads as well as ongoing ad campaigns and take care of all service-relevant aspects. We negotiate with external license-holders and publishers. Our experience in development and implementation, especially in the legal sector, confirms that print content has lost none of its relevance, expressiveness, or authority. This is very likely also due to the strong reader involvement and high credibility that print media offers in times of visual overload.

Branding & Identity — We develop, design and implement visual identities, prototypes, and design specifications.

Digital & Prototyping — Corporate website of Munich-based patent-law firm SR Huebner.

Campaigning & Recruiting — Development of the visual language and tone for renowned patent-law firm SR Huebner.

How do you create an exceptional visual language for AI- and science-related topics in a way that not only kindles the curiosity of potential candidates, but also sets the offer apart from others and references key elements of a patent lawyer's everyday tasks? We employ authentic appeal and a selection of strong motifs to tell positive stories that motivate and establish the proposition as the solution for the manifold responsibilities of a patent lawyer.

Social Media Content — We create high quality imagery and designs for any content in the legal sector. 

Pitches, presentations, templates — We enhance legal firm communications with clearly structured and uniform corporate design solutions and templates.

Campaigning & Recruiting — We avoid stereotypes and are experts in designing advertising campaigns, image motifs, claims, and slogans. Above: successful ad campaign for Frankfurt-based business-law firm Wendelstein Rechtsanwälte.

Our visualizations provide the perfect stage for important announcements such as award nominations, mergers, and personnel changes.

Digital applications & Prototyping — Corporate website relaunch of Frankfurt-based business law firm Wendelstein Rechtsanwälte. New digital strategy, concept, and design.

Output (since 2014)

approx. 620,000

Printed premium ads

68

Premium ads

approx. 200

Square meters of premium ads

2,400

Hours of conceptual work

1,860

Hours of image research

280

Headlines and claims

12

Front pages (U4) per year

approx. 9,600

Grams weight U4 envelopes

580

Motif ideas

Impressum / Imprint