Client

SR Huebner 

Service

Branding & Identity

The new corporate identity is founded on existing design elements, which are deconstructed and rearranged. Abstract shapes derived from the signet fuse with the iconography of the office location/region, playfully referencing architectural and cultural landmarks and mixing these with portrait photography. The collagesque impression constitutes the visual basis of the new design and clearly references the firm's routine: constantly reinterpreting IP topics on the consistently highest level. The synergy of these elements provides the basis for freely visualizing the firm’s corporate identity.

Abstract shapes derived from the signet fuse with the iconography of the office location/region.

Mixing the elements with portrait photography.